You have a new follower on Twitter! Great! You’re expanding your readership and increasing your online influence. Now what? How do you retain Twitter followers once they’ve clicked “follow”? Many new followers click “follow” and that’s the end of them. There’s no engagement… no involvement whatsoever.
New followers bring a new relationship and like any new relationship, it will need cultivating. Developing personal relationships with your followers will create a loyal community. Of course having a one on one conversation with each of your followers everyday isn’t feasible, but it is important to set aside a portion of your day each day to converse with some of them.
First, see who’s speaking to you. Check your @’s and respond to them accordingly. Taking time to respond to those who took the time to reach out to you will go a long way in your community building efforts.