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Twitter: Beyond the Follow
You have a new follower on Twitter! Great! You’re expanding your readership and increasing your online influence. Now what? How do you retain Twitter followers once they’ve clicked “follow”? Many...
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Integrating Your Social Profiles
You have a Facebook page, a account, a YouTube channel and a blog. You update them regularly and have a growing community on each of the platforms. This community could be much larger if the social...
View ArticleWhy Do You Follow Your Favorite Brands on Twitter?
View more presentations from Social2B I took some time to ask my Twitter audience the following question: Why do you follow your favorite brands on Twitter? It turns out that most of us just want to...
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Law Firms, Google+, and the Crowded Social Space
In the wake of Google+, law firms are being forced to rethink their strategy. Attorneys are already growing a decent following on Facebook and Twitter, sharing the latest in legal news (as well as...
View ArticlePerinka
Clients Goals and Objectives, Challenge More and more Wholesalers in the apparel sector are moving into the Retail space. However, that move is not always an easy one, or an apparent one. Compounded...
View ArticleInternships Available – Sep 2011 through Aug 2012
S2B Labs, a division of Social2B International, LLC, is seeking a number of unpaid, credit-only Interns to assist us in our day-to-day Investment Banking operations. S2B Labs is a New York-based...
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Demystifying the Challenge of Enterprise Social Media
By Oz Sultan, Social2B Digital Media Evangelist Jeff Pulver (@Jeffpulver) recently mentioned that this year was his fifth anniversary of being in Social Media. This got me thinking, as five years has...
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On Steve Jobs’ Death, and the meaning of ‘marketing’
By Alex Romanovich, Founder of EuroSpaClub International and Social2B Inspired by this avatar designed by Jonathan Mak, a Hong Kong student, watching hours of YouTube videos of Steve Jobs appearances,...
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What’s The Biggest Nightmare of CIOs & CTOs Today?
By Ytzik Aranov, Partner, COO, Social2B International, LLC Historically, a key component of the value chain of every enterprise was the technology department. It has changed names over the years from...
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Budgeting for Social Media Marketing – Art or Science?
Budgeting for Social Media Marketing is becoming more and more challenging, based on the complexities involved with the tools, platforms, content, resources, and management involved. It’s not a...
View ArticleThe Right Video Length Equals Marketing Strength
Video marketing is becoming an increasingly important part of the marketing world. Currently, 93% of marketers are integrating videos into their marketing campaigns, while 60% are incorporating videos...
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Facebook vs. Twitter: Which Should You Choose?
If you’ve ever started a brand or business, you know how important it is to get the word out about your products or services. This used to require simply purchasing ad space in newspapers and magazines...
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Capturing The Viewer’s Attention
Video Marketing Madness It seems like video marketing is the only topic marketers talk about nowadays, and understandably so. Video marketing has taken the marketing world by storm in recent years....
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#TeamYes
One of the most common words spoken by babies is “No,” as it’s easy and simple to say. “No” signals feelings of disagreement, refusal, and irritation. As marketers, this word is our enemy, and with...
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